1. Top 5 Western OEMs – Approaches to the Margin Problem
Western OEMs face growing pressure to address shrinking margins in a highly competitive market. This chapter examines the strategies of the top 5 Western OEMs, highlighting their approaches to innovation, cost management, and regional market focus. We assess their ability to adapt to changing market conditions and the steps they are taking to ensure sustainable profitability in the long term.”
2. Top 5 Chinese OEMs – Profiles and How They ‘Go Global’
Chinese OEMs are rapidly expanding their footprint beyond domestic markets. This section provides detailed profiles of the top 5 players, shedding light on their strategies for internationalization, including technological innovation, market prioritization, and partnerships. We analyze how these companies are positioning themselves as formidable competitors on the global stage.
3. Western and Chinese OEMs – 3rd Market Dynamics
The competition between Western and Chinese OEMs is intensifying in 3rd markets, where local dynamics often dictate success. This chapter explores the key trends shaping these markets, from pricing strategies and supply chain localization to policy influences. We identify the critical factors that determine market share and evaluate the changing balance of power.
4. German Onshore Market – Competitive and Attractive
The German onshore wind market remains a cornerstone of Europe’s renewable energy landscape. This section examines the market’s competitiveness and attractiveness, highlighting recent trends in installations, auction participation, and permitting processes. We assess the opportunities for developers and OEMs to thrive in this evolving environment while addressing bottlenecks and challenges.
5. Repowering Germany – Attractiveness Increased
Repowering is becoming a key driver of growth in the German wind market, with aging fleets providing significant opportunities for modernization. This chapter explores the factors contributing to the rising attractiveness of repowering, from favorable legislation to technological advancements. We analyze the potential for repowering to unlock new capacity, reduce costs, and enhance efficiency.
“This study offers actionable insights and a strategic lens to understand the dynamics of the onshore wind sector. Greentech Partners provides the expertise and analysis to help stakeholders navigate this complex and rapidly changing industry.”
